Resources Library by ANA

Extracting consumer insights from search engine queries

We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier

Company: KOS Research

June 17, 2014

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet

Company: KOS Research

June 15, 2014

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005

Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl

January 30, 2005

Drilling or mining?

The paper reviews the developments which have taken place in the retailer panel services in the late 80's and early 90's, with specific reference to the move from retail audits to scanning based services and the current trend towards census data. The...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Tony Antoniou

February 1, 1997